Etsy Fees Explained: How Much Does Etsy Really Take in 2026?

Etsy takes roughly 12% to 15% of a typical US order once you add up the fees on a single sale: a $0.20 listing fee, a 6.5% transaction fee, 3% + $0.25 payment processing, and a regulatory operating fee — plus a 12–15% offsite ads fee on the orders where it applies. The exact percentage depends on your country, whether the sale came through an offsite ad, and your shipping price. This guide breaks down every fee Etsy charges in 2026, with a fully worked example on a $25 order.

If you’d rather just punch in your numbers, our free Etsy fee calculator does the math for you. But it’s worth understanding what each line actually is — especially before you set prices.

The short answer: how much does Etsy take per sale?

On a standard US sale with no offsite ad, Etsy takes about 9.5% to 11% of the order total plus around $0.45 in fixed fees ($0.20 listing + $0.25 processing). On a $25 order that lands near $3.35, or roughly 13.4%. When the sale comes through Offsite Ads, add another 12% or 15% of the order total — which can push Etsy’s total cut past 25% on that order.

Here’s the full picture, fee by fee.

Every Etsy fee in 2026 (the canonical table)

Fee	Amount (2026)	When it applies	Refundable?
Listing fee	$0.20 per listing	When you publish a listing, and again every 4 months it auto-renews, and again each time an item sells (auto-renew)	No
Transaction fee	6.5%	On (item price + shipping + gift wrap + personalization), per sale	No
Payment processing (US)	3% + $0.25	Per order, when paid through Etsy Payments	No
Offsite Ads fee	12% (optional) or 15% (mandatory once a shop passes $10K in 365 days)	Only when a buyer reaches your listing via an Etsy-placed offsite ad and orders within 30 days	No
Regulatory operating fee	Small % of the order, varies by country	Per order, in certain countries (UK, France, Italy, Spain, Turkey and others)	No
Etsy Ads (on-site)	Your chosen daily budget (CPC)	Only if you opt in	n/a (budgeted spend)
Etsy Plus	$10/month	Only if you subscribe	n/a
Currency conversion	2.5%	When your payment currency differs from your listing currency	No

Payment processing rates differ by country. The US rate is 3% + $0.25. The UK is commonly 4% + £0.20, and many EU countries are 4% + €0.30 — check Etsy’s payment-processing page for your exact country, as these are the fees that vary most.

Listing fee: $0.20 per listing

Etsy charges $0.20 (USD) to publish each listing, and that same $0.20 recurs in two more situations. The fee is non-refundable.

The three times you pay $0.20:

1. When you publish a new listing.
2. Every 4 months, when the listing auto-renews (the default). A listing stays live for four months, then renews automatically.
3. When an item sells, if your listing has a quantity of more than one — each sale triggers an auto-renew so the listing stays active for the remaining stock.

For most makers with 30–200 listings, the listing fee is small in absolute terms but easy to underestimate in aggregate. A shop with 150 listings pays about $30 every four months just to keep the catalog live (150 × $0.20), separate from any sales. That’s a real reason to retire listings that never sell rather than letting them renew forever.

Transaction fee: 6.5% on item + shipping + gift wrap

Etsy’s transaction fee is 6.5% of the total a buyer pays for the order — and “total” includes shipping, gift wrap, and personalization, not just the item price. This is the fee sellers most often underestimate, because the shipping portion is taxed too.

If you sell a $20 item with $5 shipping, the 6.5% applies to the full $25, not the $20 — so the transaction fee is $1.63, not $1.30. If you offer “free shipping” by building the cost into the item price, you still pay 6.5% on that full price. There’s no way to shelter the shipping portion from the transaction fee; it applies to whatever the buyer pays.

Payment processing fee: 3% + $0.25 in the US

When buyers pay through Etsy Payments, Etsy charges a payment processing fee — 3% + $0.25 per order in the US. This is a flat-plus-percentage fee on the order total, and it varies meaningfully by country.

Country	Typical processing fee
United States	3% + $0.25
United Kingdom	4% + £0.20
Germany / many EU	4% + €0.30
Canada	3% + CAD $0.25
Australia	3% + AUD $0.25

These are the rates most likely to change or differ from the US, so confirm yours on Etsy’s official payment-processing page. The percentage is applied to the full order total including shipping and tax in some jurisdictions, which is why the processing line is often a little higher than sellers expect.

Offsite Ads fee: 12% or 15%

Etsy’s Offsite Ads fee is only charged when a buyer clicks one of Etsy’s paid ads on Google, Facebook, Instagram, Pinterest, or Bing, and then buys from you within 30 days — and it’s the single largest fee when it hits. You pay nothing when a sale comes through Etsy search or a direct visit.

There are two rates, and which one you get depends on your shop’s revenue:

• 12% of the order total — the rate if your shop made less than $10,000 in the past 365 days. At this level, Offsite Ads is optional: you can turn it off.
• 15% of the order total — the rate once your shop passes $10,000 in the past 365 days. At this level, Offsite Ads is mandatory and cannot be turned off.

There’s a cap worth knowing: the Offsite Ads fee on a single order is capped at $100, even on a very expensive item. Offsite Ads can be worth it — Etsy pays for the ad placement, and you only pay if it converts — but on a low-margin item, a 12–15% fee on top of everything else can erase the profit on that order. That’s the fee to model carefully if your margins are thin.

Optional and variable fees

These don’t apply to every shop, but they’re real money when they do.

• Etsy Ads (on-site) are pay-per-click ads inside Etsy search. You set a daily budget; Etsy spends it. Entirely optional and separate from Offsite Ads. If you run them, our Etsy Ads calculator helps you check whether the clicks are paying for themselves.
• Etsy Plus is a $10/month subscription with extras like restock requests and listing credits. Optional; most small shops don’t need it.
• Currency conversion is a 2.5% fee charged when your bank/payout currency differs from your listing currency.
• The regulatory operating fee is a small percentage of each order that Etsy charges in certain countries (including the UK, France, Italy, Spain, and Turkey) to offset digital-services taxes and regulatory costs. The exact rate varies by country and changes over time, so treat it as a small but non-zero line and check Etsy’s fee page for your country’s current figure.

Worked example: full fee breakdown on a $25 order

Here’s exactly what Etsy takes on a $20 item + $5 shipping = $25 order for a US seller, shown two ways — without and with an Offsite Ad.

Scenario A — organic sale (no offsite ad):

Fee	Calculation	Amount
Listing fee	flat	$0.20
Transaction fee	6.5% × $25.00	$1.63
Payment processing	3% × $25.00 + $0.25	$1.00
Total Etsy fees		$2.83
Etsy’s effective cut	$2.83 ÷ $25.00	~11.3%

After fees you keep $22.17 of the $25 — before your product cost and shipping label.

Scenario B — same order, but it came through Offsite Ads (15% rate):

Fee	Calculation	Amount
Listing + transaction + processing	(from above)	$2.83
Offsite Ads fee	15% × $25.00	$3.75
Total Etsy fees		$6.58
Etsy’s effective cut	$6.58 ÷ $25.00	~26.3%

That’s the gap that surprises sellers: the same order costs you 11% organically or 26% through an offsite ad. Note this example excludes the regulatory operating fee (US sellers don’t pay it) and any currency conversion. To run your own numbers, use the Etsy fee calculator or, to fold in material costs, the profit calculator.

How fees eat into margin — and how to price for them

The practical rule: assume Etsy will take roughly 11% of an organic order and up to ~25% of an offsite-ad order, then price so you’re profitable at the higher number. If you price only against the organic cut, the offsite-ad orders quietly run at a loss.

A simple way to back into a price: take your target profit and product cost, add the fixed fees ($0.20 + $0.25), then divide by (1 − total fee rate) rather than just adding a percentage on top. Adding “13%” to your cost under-recovers, because the fee is taken from the final price, not your cost. The Etsy margin calculator runs that formula for you, so you can set a price that clears its target margin after fees.

How to lower your Etsy fees legitimately

You can’t negotiate Etsy’s fee rates, but you can reduce what you pay:

• Retire dead listings. Every live listing costs $0.20 every four months whether it sells or not. A shop carrying 80 listings that never sell is burning ~$48/year on renewals alone.
• Below $10K, Offsite Ads is optional, so turn it off if it isn’t paying off — and keep it on if it is. The real question is whether the extra sales are worth 12%; for some shops they clearly are.
• Bundle low-priced items. The $0.20 + $0.25 fixed fees hurt most on cheap orders. A $3 sale loses a far higher percentage to fixed fees than a $30 sale.
• List in your buyers’ currency where you can, to skip the 2.5% conversion fee.
• Don’t inflate shipping to dodge fees — it doesn’t work. The 6.5% transaction fee applies to shipping too, so moving cost into the shipping line saves nothing.

One thing fee math can’t fix is listings that don’t convert. If your photos or titles aren’t pulling traffic, you’re paying renewal fees on listings that never earn. That’s the part tusella is built for — restyling your real product photos and drafting titles, descriptions, and tags so more of your listings actually sell — with nothing publishing to Etsy until you review and approve every change. Our Etsy SEO guide covers the search side.