Etsy Launch Engine
Your AI co-pilot for pricing, SEO & listing photos.
Price it right. Rank it higher. Shoot it better.
Three experts in one tool
The Launch Engine plays the three roles a serious Etsy launch needs — and that most solo sellers have to be all at once.
Pricing CFO
Models Etsy's fees end to end and tells you which price is actually profitable — not just what looks good. Free shipping priced in, margin set before you ever touch ads.
SEO strategist
Builds a readable title and all 13 tags across 3–5 keyword clusters, so one product becomes several listings that each rank for a different search.
Photo director
Hands you a 10-shot listing plan — the main shot, the detail, the scale, the in-use — that turns browsers into buyers. Photos sell; the words rank.
What's inside: the full launch flow
One product in, a launch-ready Etsy listing out — in six stages it runs with you, start to finish.
- 1
Product brief
Tell it what you make, who it's for, and what it costs you. Everything downstream builds on this.
- 2
Pricing & margin
It models Etsy's fees and your costs, then finds the price that hits the margin you need — with free shipping built in.
- 3
SEO title & tags
A clear title plus 13 tags across several keyword clusters, validated against real search demand rather than invented.
- 4
Listing photos
A 10-shot plan covering the angles that answer buyer questions before they're asked.
- 5
Etsy listing fields
Everything dropped into the exact fields Etsy asks for, ready to paste into a new listing.
- 6
Launch & first 30 days
A plain plan for the opening month — what to watch, what to adjust, and when to leave a listing alone.
Two ways to run it
The download includes both. Use whichever fits how you already work.
Claude skill files
Built for Claude. Drop them in once and the whole system loads — no pasting, no setup. If Claude is where you work, this is the smoothest way to run the Launch Engine.
Copy-paste prompts
Plain prompts you paste into ChatGPT, Gemini, or any AI chat — one stage at a time. Same workflow as the skills; nothing Claude-specific. This is what makes it work anywhere.
The rules it won't let you break
Good launches aren't luck — they follow a few hard rules. The Launch Engine bakes them in so you don't have to remember them.
Margin before ads
Set a profitable price first. Ads can only ever be as good as the margin underneath them.
Free shipping, priced in
Etsy favours free shipping — so the cost goes into the price on purpose, not as a surprise loss.
Charm pricing
Prices that end in 9, 7, or 5 convert better. Small lever, real effect.
Validate keywords, don't invent them
Every tag is checked against how buyers actually search, not guessed from a thesaurus.
One product, several listings
The same item, framed for different keyword clusters, captures searches a single listing would miss.
Photos sell, tags rank
Tags get you found; photos get you bought. The system works on both, in that order of intent.
Who it's for
New and growing Etsy sellers of physical, handmade, or made-to-order goods — anyone launching a product who wants it priced for profit, found in search, and shot to sell, without piecing the process together from a dozen blog posts.
If you've ever published a listing and wondered whether the price was right, the tags were working, or the photos were doing their job — this is the system that answers all three before you hit publish.
Questions
What is the Etsy Launch Engine?
It's a free product-launch system for Etsy, delivered two ways — as Claude skill files and as copy-paste prompts that work in any AI assistant. It takes you from a product brief through pricing, SEO title and tags, a photo plan, the listing fields, and a 30-day launch plan — playing the part of a pricing CFO, an SEO strategist, and a photo director.
Is it really free?
Yes. Enter your email and download it. We build tusella, a paid Etsy listing workspace, and the Launch Engine is how we introduce sellers to the way we think about launching — no charge, no trial.
Does it work in ChatGPT?
Yes — through the copy-paste prompts, which work in any AI assistant: ChatGPT, Claude, or Gemini. You paste them in and answer the questions. The Claude skill files in the download are the Claude-only way to run the same workflow without pasting; the prompts are what make it work anywhere else.
Do I need Claude to use it?
No. The copy-paste prompts work in any chat. If you do use Claude, the download also includes ready-made skill files that load the whole system at once, so you don't paste anything.
How do I launch a product on Etsy with it?
You run the six stages in order: product brief, pricing and margin, SEO title and tags, listing photos, Etsy listing fields, then the first-30-days plan. At each step you answer a few questions and it produces that piece of the launch.
Will it write my whole listing for me?
It drafts your pricing, title, tags, and photo plan from your product details, and lays them out in Etsy's fields. You decide what to publish — the same principle as tusella, where nothing goes live without your review.
Launch your next product the right way
Get the Etsy Launch Engine free. One email, instant access — the prompts and Claude skill files are yours to keep.
The Launch Engine is the checklist; tusella does the work — it restyles your photos and drafts your titles, tags, and descriptions, then holds every change for your review. Nothing publishes without you.